How to create a successful website

A suggested outline for your web design tender document

So, to start, here is a list of generic, high level headings you may want to use for your website design’s tender document.

  1. Introduction: a brief overview of your organisation, an outline of the project below, and your hopes and aspirations for the new website;
  2. Scope and specification of the project: outline what you expect, and the components that you need to be provided by the chosen supplier. This is a good point to tell the supplier what you think works on your current website (if you have one), and what doesn’t;
  3. Budget: at the very least, give an indication of the cost bracket you are expecting for the project, to give potential suppliers an idea of whether they can undertake the project within your proposed budget;
  4. Case studies: ask for written case studies of similar projects from the past. This negates the need to ask your suppliers for a design for your project (see below), whilst giving you the opportunity to see that they’re capable of delivering your project;
  5. Tender criteria: a list of the specific areas of the tender you will be awarding on, including a breakdown of how much weight each of these areas attracts. It can also be useful to include a brief road map of your project, including;
    1. The time and date of the tender deadline (and your timezone, if you’re expecting international submissions) for submission of completed tender documents;
    2. Your estimated date for the awarding of the contract to the winning supplier;
    3. Your project deadline: if possible, give some information on why the deadline set as this date (e.g., the website needs to be ready for a product launch or trade show);
  6. Key contacts: details – including contact details – of the key members of your organisation responsible for dealing with the tender; specifically, list those able to answer any queries about your tender;
  7. Appendices: additional background information or secondary information relating to the project. Optional;

This is by no means a solid outline for your project, and by all means customise it and expand it in areas you feel are beneficial to your project.


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